Media type: E-Article Title: FLAWED PRODUCTS: CONSUMER RESPONSES AND MARKETER STRATEGIES Contributor: Kotler, Philip; Mantrala, Murali K. Published: Emerald, 1985 Published in: Journal of Consumer Marketing, 2 (1985) 3, Seite 27-36 Language: English DOI: 10.1108/eb008130 ISSN: 0736-3761 Keywords: Marketing ; Business and International Management Origination: Footnote: