Media type: E-Article Title: PLANNING A FACE‐LIFT: IMPLEMENTING A CORPORATE IMAGE PROGRAM Contributor: Gray, Edmund R.; Smeltzer, Larry R. Published: Emerald, 1987 Published in: Journal of Business Strategy, 8 (1987) 1, Seite 4-10 Language: English DOI: 10.1108/eb039182 ISSN: 0275-6668 Keywords: Strategy and Management ; Management Information Systems Origination: Footnote: Description: <jats:p>A good image can help strengthen sales and enhance a company's ability to obtain financing. It is vital to keep one's corporate image from becoming outdated.</jats:p>