Media type: E-Article Title: Guest editorial Contributor: Žabkar, Vesna; Kos Koklič, Mateja; McDonald, Seonaidh; Abosag, Ibrahim imprint: Emerald, 2018 Published in: European Journal of Marketing Language: English DOI: 10.1108/ejm-04-2018-891 ISSN: 0309-0566 Keywords: Marketing Origination: Footnote: