• Media type: E-Article
  • Title: Logistics for the Future
  • Contributor: Gattorna, John
  • Published: Emerald, 1989
  • Published in: Marketing Intelligence & Planning, 7 (1989) 9/10, Seite 53-55
  • Language: English
  • DOI: 10.1108/eum0000000001062
  • ISSN: 0263-4503
  • Keywords: Marketing
  • Origination:
  • Footnote:
  • Description: A review of recent literature in this subject area showsthat the word “logistics” is the accepted term for whatwas previously referred to as “physical distributionmanagement”; and covers all aspects fromprocurement through to after‐sales service. There is agrowing recognition that logistics cannot exist as anindependent function but as one encompassing manyfunctions and responsibilities within and outside anorganisation.