Description:
<jats:p>A study of New York corporate banking is described. Twelve major
marketing issues are identified and the role of marketing training in
providing banks with the managerial proficiency for tackling them is
assessed. Training is seen by banks to be of particular value in
developing marketing plans and competitive strategies, for improving
presentation skills and for improving innovative thinking. Banks tend to
segment their training needs by managerial seniority, by strategic and
skills training, and by the perceived quality of different types of
training establishment.</jats:p>