Media type: E-Article Title: Editorial Contributor: Varman, Rohit; Dholakia, Nikhilesh Published: Emerald, 2018 Published in: Journal of Historical Research in Marketing, 10 (2018) 3, Seite 194-196 Language: English DOI: 10.1108/jhrm-08-2018-079 ISSN: 1755-750X Keywords: Marketing Origination: Footnote: