Media type: E-Article Title: Business-to-Business Marketing Management: Strategies, Cases, and Solutions: Chapter 10 Analyzing the B2B Brand Value Chain Contributor: Glynn, Mark S. Published: Emerald Group Publishing Limited, 2012 Published in: Business-to-Business Marketing Management: Strategies, Cases, and Solutions (2012), Seite 245-261 Language: Not determined DOI: 10.1108/s1069-0964(2012)0000018015 ISSN: 1069-0964 Origination: Footnote: