Media type: E-Article Title: Review of Marketing Research: Customer Feedback Metrics for Marketing Accountability Contributor: de Haan, Evert; Verhoef, Peter C.; Wiesel, Thorsten Published: Emerald Publishing Limited, 2021 Published in: Review of Marketing Research (2021), Seite 49-74 Language: Not determined DOI: 10.1108/s1548-643520210000018003 ISSN: 1548-6435 Origination: Footnote: