Media type: E-Article Title: Be Social! The Impact of Online Referral Program on Referrer Purchase Behavior Contributor: Liu, Xiaoqian; Ge, Chunmian; Shen, Yi; Jiang, Junhui Published: Institute of Electrical and Electronics Engineers (IEEE), 2024 Published in: IEEE Transactions on Engineering Management, 71 (2024), Seite 7623-7636 Language: Not determined DOI: 10.1109/tem.2024.3374422 ISSN: 0018-9391; 1558-0040 Origination: Footnote: