Media type: E-Article Title: Less is more it's a scientific fact Contributor: SIVANATHAN, NIRO; KAKKAR, HEMANT Published: Wiley, 2018 Published in: London Business School Review, 29 (2018) 3, Seite 40-41 Language: English DOI: 10.1111/2057-1615.12258 ISSN: 2057-1607; 2057-1615 Keywords: Strategy and Management ; Economics, Econometrics and Finance (miscellaneous) ; Business and International Management Origination: Footnote: Description: You may not have heard of the dilution effect – but you will doubtless have made decisions under its influence. By Niro Sivanathan and Hemant Kakkar