Media type: E-Article Title: False physiological feedback and persuasion: Effect of fear arousal vs. fear reduction on attitude change Contributor: Hendrick, Clyde; Giesen, Martin; Borden, Richard imprint: Wiley, 1975 Published in: Journal of Personality Language: English DOI: 10.1111/j.1467-6494.1975.tb00702.x ISSN: 0022-3506; 1467-6494 Keywords: Social Psychology Origination: Footnote: