Media type: E-Article Title: TWINS AND OUTS Contributor: Bikard, Michaël; Peters, Georgina Published: Wiley, 2014 Published in: Business Strategy Review, 25 (2014) 3, Seite 30-33 Language: English DOI: 10.1111/j.1467-8616.2014.01088.x ISSN: 0955-6419; 1467-8616 Keywords: Economics, Econometrics and Finance (miscellaneous) ; Business, Management and Accounting (miscellaneous) Origination: Footnote: Description: Michaël Bikard has conducted the first twin studies of new knowledge, looking at how and why some ideas succeed and others fail. Georgina Peters asks the questions