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VERGANTI, ROBERTO

BOOK REVIEW: Collaborating with Customers to Innovate: Conceiving and Marketing Products in the Networking Age. Edited by Emanuela Prandelli, Mohanbir Sawhney and Gianmario Verona : Book Reviews

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  • Media type: E-Article
  • Title: BOOK REVIEW: Collaborating with Customers to Innovate: Conceiving and Marketing Products in the Networking Age. Edited by Emanuela Prandelli, Mohanbir Sawhney and Gianmario Verona : Book Reviews
  • Contributor: VERGANTI, ROBERTO
  • imprint: Wiley, 2010
  • Published in: R&D Management
  • Language: English
  • DOI: 10.1111/j.1467-9310.2010.00616.x
  • ISSN: 0033-6807
  • Keywords: Management of Technology and Innovation ; Strategy and Management ; General Business, Management and Accounting ; Business and International Management
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