Media type: E-Article Title: Authenticity: What Consumers Really Want by James H. Gilmore and B. Joseph Pine II Contributor: Smith, Reardon imprint: Wiley, 2009 Published in: Journal of Product Innovation Management Language: English DOI: 10.1111/j.1540-5885.2009.00663_1.x ISSN: 0737-6782; 1540-5885 Keywords: Management of Technology and Innovation ; Strategy and Management Origination: Footnote: