• Media type: E-Article
  • Title: Veneers and Underlayments: Critical Moments and Situational Redefinition
  • Contributor: Winship, Christopher
  • imprint: MIT Press, 2004
  • Published in: Negotiation Journal
  • Language: English
  • DOI: 10.1111/j.1571-9979.2004.00024.x
  • ISSN: 0748-4526; 1571-9979
  • Keywords: Management of Technology and Innovation ; Strategy and Management ; General Social Sciences
  • Origination:
  • Footnote:
  • Description: <jats:p>Surface agreements about the social definition of a situation, or what Erving Goffman calls veneers of consensus, are necessary for social interaction to be coherent. But why and when do social definitions change? In this article the author examines critical moments as points at which change may potentially take place. The author suggests that change is possible when a breach has occurred — an event, action, statement which is inconsistent with the current social definition. However, change depends on whether individuals ignore the breach, oppose it, or legitimize it. The author introduces the notion of an underlayment: the attitudes, that is, the beliefs, knowledge, preferences, and normative commitments individuals have about a particular social situation. He argues that whether a particular veneer of consensus will change in the face of a breach is determined, in part, by the underlayment that supports that veneer.</jats:p>