Media type: E-Article Title: ONE ON ONE Contributor: Ramsey, William (Bill) L. imprint: Wiley, 1999 Published in: Journal of Supply Chain Management Language: English DOI: 10.1111/j.1745-493x.1999.tb00238.x ISSN: 1523-2409; 1745-493X Keywords: Marketing ; Economics, Econometrics and Finance (miscellaneous) ; Management Information Systems Origination: Footnote: