Description:
With high‐speed wireless access and the miniaturization of essential components, digital technologies are poised to reshape communications. It's a threshold that opens on to a horizon of seemingly endless opportunities. But Yong‐il An, Mark Delaney, Tom Hardy, and Jeff McFarland recommend that designers stick to creating what is useful and needed—qualities that can be identified by market segment and cultural research—rather than go after technology for technology's sake.