Roditis, Maria L;
Dineva, Atanaska;
Smith, Alexandria;
Walker, Matthew;
Delahanty, Janine;
D'lorio, Emily;
Holtz, Kristen D
Reactions to electronic nicotine delivery system (ENDS) prevention messages: results from qualitative research used to inform FDA’s first youth ENDS prevention campaign
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Media type:
E-Article
Title:
Reactions to electronic nicotine delivery system (ENDS) prevention messages: results from qualitative research used to inform FDA’s first youth ENDS prevention campaign
Contributor:
Roditis, Maria L;
Dineva, Atanaska;
Smith, Alexandria;
Walker, Matthew;
Delahanty, Janine;
D'lorio, Emily;
Holtz, Kristen D
Published:
BMJ, 2019
Published in:
Tobacco Control (2019), Seite tobaccocontrol-2019-055104
Language:
English
DOI:
10.1136/tobaccocontrol-2019-055104
ISSN:
0964-4563;
1468-3318
Origination:
Footnote:
Description:
BackgroundYouth e-cigarette use is a major public health concern. Large-scale tobacco prevention campaigns are a proven strategy to prevent tobacco use. There is a gap in understanding what types of e-cigarette prevention messages might be most effective. This study addresses this gap by reporting youth reactions to health messages aimed at preventing e-cigarette use.MethodsIn 2018, twenty-four focus groups, with 159 teens (12–17) at risk for or experimenting with e-cigarettes were conducted in four cities across the USA. During focus groups, youth responded to creative concepts dealing with (1) the addictive nature of e-cigarettes, (2) the fact that e-cigarettes come in flavours, which may encourage youth initiation, and nicotine which may lead to addiction, or (3) that youth who use e-cigarettes are more likely to use cigarettes. Youth also gave feedback to specific facts about harmful and potentially harmful chemicals in e-cigarettes. Transcripts were analysed using thematic analysis.ResultsMessages focusing on addiction alone did not resonate with participants. While youth found the idea that e-cigarettes may contain nicotine and can be addictive believable, with many describing personal experiences of addiction, they questioned how bad this really was, comparing addiction to e-cigarettes to things like being addicted to food. Participants wanted more information about negative consequences of vaping. Concepts paired with strong health effects messages resonated with participants.ConclusionThese focus groups clarified which e-cigarette prevention messages might be most persuasive to teens. Youth in this study responded favourably to messages stating specific health consequences of e-cigarette use.