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Media type:
E-Article
Title:
“Personal Influence”: Social Context and Political Competition
Contributor:
Galeotti, Andrea;
Mattozzi, Andrea
Published:
American Economic Association, 2011
Published in:
American Economic Journal: Microeconomics, 3 (2011) 1, Seite 307-327
Language:
English
DOI:
10.1257/mic.3.1.307
ISSN:
1945-7669;
1945-7685
Origination:
Footnote:
Description:
This paper studies the effect of social learning on political outcomes in a model of informative campaign advertising. Voters' communication network affects parties' incentives to disclose political information, voters' learning about candidates running for office, and polarization of the electoral outcome. In richer communication networks, parties disclose less political information and voters are more likely to possess erroneous beliefs about the characteristics of the candidates. In turn, a richer communication network among voters may lead to political polarization. These results are reinforced when interpersonal communication occurs more frequently among ideologically homogeneous individuals and parties can target political advertising. (JEL D72, D85, M37, Z13)