• Media type: E-Article
  • Title: Need for Cognition and Advertising
  • Contributor: Haugtvedt, Curtis P.; Petty, Richard E.; Cacioppo, John T.
  • imprint: Wiley, 1992
  • Published in: Journal of Consumer Psychology
  • Language: English
  • DOI: 10.1207/s15327663jcp0103_03
  • ISSN: 1057-7408; 1532-7663
  • Keywords: Marketing ; Applied Psychology
  • Origination:
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