Media type: E-Article Title: An Exploration of the Advertising Ambitions and Strategies of the 2001 British General Election Contributor: Dermody, Janine; Scullion, Richard imprint: Informa UK Limited, 2001 Published in: Journal of Marketing Management Language: English DOI: 10.1362/026725701323366700 ISSN: 0267-257X; 1472-1376 Keywords: Marketing ; Strategy and Management Origination: Footnote: