Media type: E-Article Title: Explaining behavioural intentions toward co-branded products Contributor: Helmig, Bernd; Huber, Jan-Alexander; Leeflang, Peter Published: Informa UK Limited, 2007 Published in: Journal of Marketing Management, 23 (2007) 3-4, Seite 285-304 Language: English DOI: 10.1362/026725707x196387 ISSN: 1472-1376; 0267-257X Origination: Footnote: