Media type: E-Article Title: An Investigation into Potential Moderating Effects of the Relationship Between Actual and Perceived Market Orientation Contributor: Simpson, Penny M.; Baker, Thomas L.; Siguaw, Judy A. Published: Informa UK Limited, 1999 Published in: Journal of Marketing Channels, 7 (1999) 1-2, Seite 95-119 Language: English DOI: 10.1300/j049v07n01_05 ISSN: 1046-669X; 1540-7039 Keywords: Marketing Origination: Footnote: