Media type: E-Article Title: Participation in a Mail Survey of International Marketers : Effects of Pre-Contact and Detailed Project Explanation Contributor: Albaum, Gerald; Strandskov, Jesper Published: Informa UK Limited, 1989 Published in: Journal of Global Marketing, 2 (1989) 4, Seite 7-24 Language: English DOI: 10.1300/j042v02n04_02 ISSN: 0891-1762; 1528-6975 Keywords: Marketing ; Business and International Management Origination: Footnote: