Media type: E-Article Title: Strategic Marketing Planning for the Tourism Industry Contributor: Edgell, David L.; Ruf, Kurtis M.; Agarwal, Alpa imprint: Informa UK Limited, 2000 Published in: Journal of Travel & Tourism Marketing Language: English DOI: 10.1300/j073v08n03_08 ISSN: 1054-8408; 1540-7306 Keywords: Marketing ; Tourism, Leisure and Hospitality Management Origination: Footnote: