Response Modeling : A Segmentation and Targeting Approach for the Life Insurance Industry

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Media type: E-Article
Title: Response Modeling : A Segmentation and Targeting Approach for the Life Insurance Industry : A Segmentation and Targeting Approach for the Life Insurance Industry
Contributor: Dasgupta, Chanda Ghose; Ghose, Sanjoy
Published: Informa UK Limited, 1993
Published in: Journal of Professional Services Marketing, 9 (1993) 2, Seite 37-52
Language: English
DOI: 10.1300/j090v09n02_04
ISSN: 0748-4623
Keywords: Business, Management and Accounting (miscellaneous)
Origination:
Footnote:

... to article via DOI (in the SLUB Dresden and for members of the TU Dresden regardless of location)