Media type: E-Article Title: Exploring the Consequences of Negative Political Advertising for Liberal Democracy Contributor: Dermody, Janine; Scullion, Richard imprint: Informa UK Limited, 2003 Published in: Journal of Political Marketing Language: English DOI: 10.1300/j199v02n01_04 ISSN: 1537-7865; 1537-7857 Keywords: Marketing ; Sociology and Political Science Origination: Footnote: