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Media type:
E-Article
Title:
Antecedents and Consequences of Firms’ Export Commitment: An Empirical Study
Contributor:
Navarro, Antonio;
Acedo, Francisco J.;
Robson, Matthew J.;
Ruzo, Emilio;
Losada, Fernando
Published:
SAGE Publications, 2010
Published in:
Journal of International Marketing, 18 (2010) 3, Seite 41-61
Language:
English
DOI:
10.1509/jimk.18.3.41
ISSN:
1069-031X;
1547-7215
Origination:
Footnote:
Description:
<jats:p> Theory posits that export commitment is key to the effective implementation of resource-led strategy. The authors investigate the role of export commitment, considered a multidimensional construct, in linking export resources and capabilities to positional advantages achieved in foreign markets. They test their resource-based view assertions among a multi-industry sample of 150 Spanish exporters. The results show that experiential resources, specific export capabilities, and export market orientation (EMO) reinforce export commitment, which exerts a positive effect on perceived positional advantages. These perceptions also are likely to be positive if the firm adapts its marketing mix to the needs of its foreign markets. Moreover, the results show that EMO exerts a positive influence on marketing-mix adaptation. Resources linked to experience and informational knowledge about foreign markets foster the development of capabilities (i.e., specific export capabilities and/or EMO). Finally, the results indicate that specific export capabilities influence EMO. The authors conclude with a discussion of practical implications for facilitating export competitive strategy and success. </jats:p>