• Media type: E-Article
  • Title: Design Crowdsourcing: The Impact on New Product Performance of Sourcing Design Solutions from the “Crowd”
  • Contributor: Allen, B.J.; Chandrasekaran, Deepa; Basuroy, Suman
  • Published: SAGE Publications, 2018
  • Published in: Journal of Marketing (2018), Seite jm.15.0481
  • Language: English
  • DOI: 10.1509/jm.150481
  • ISSN: 0022-2429; 1547-7185
  • Keywords: Marketing ; Business and International Management
  • Origination:
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