Media type: E-Article Title: Megamarketing: The Creation of Markets as a Social Process Contributor: Humphreys, Ashlee imprint: SAGE Publications, 2010 Published in: Journal of Marketing Language: English DOI: 10.1509/jmkg.74.2.1 ISSN: 0022-2429 Keywords: Marketing ; Business and International Management Origination: Footnote: