Media type: E-Article Title: Contract Specificity and Its Performance Implications Contributor: Mooi, Erik A; Ghosh, Mrinal imprint: SAGE Publications, 2010 Published in: Journal of Marketing Language: English DOI: 10.1509/jmkg.74.2.105 ISSN: 0022-2429 Keywords: Marketing ; Business and International Management Origination: Footnote: