Media type: E-Article Title: The Diffusion of Market Orientation Throughout the Organization: A Social Learning Theory Perspective Contributor: Lam, Son K.; Kraus, Florian; Ahearne, Michael imprint: SAGE Publications, 2010 Published in: Journal of Marketing Language: English DOI: 10.1509/jmkg.74.5.61 ISSN: 0022-2429 Keywords: Marketing ; Business and International Management Origination: Footnote: