Media type: E-Article Title: Reading Playboy as ethnography: Lexical indices of some male naive gender theories Contributor: KNUF, JOACHIM Published: Walter de Gruyter GmbH, 1994 Published in: Semiotica, 98 (1994) 3-4 Language: Not determined DOI: 10.1515/semi.1994.98.3-4.301 ISSN: 0037-1998; 1613-3692 Keywords: Literature and Literary Theory ; Linguistics and Language ; Language and Linguistics Origination: Footnote: