Media type: E-Article Title: Ambient Communication: How to Engage Consumers in Urban Touch-Points Contributor: Gambetti, Rossella C. Published: SAGE Publications, 2010 Published in: California Management Review, 52 (2010) 3, Seite 34-51 Language: English DOI: 10.1525/cmr.2010.52.3.34 ISSN: 0008-1256; 2162-8564 Keywords: Strategy and Management Origination: Footnote: