Media type: E-Article Title: Empirische Verallgemeinerung des Pioniervorteils? Contributor: Himme, Alexander imprint: Verlag C.H.Beck oHG, 2006 Published in: Marketing ZFP Language: Not determined DOI: 10.15358/0344-1369-2006-3-169 ISSN: 0344-1369 Keywords: Marketing ; Social Psychology Origination: Footnote: