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Media type:
E-Article
Title:
Rewarding Value Creation to Promote Innovation in Oncology: The Importance of Considering the Global Product Life Cycle
Contributor:
Garrison, Louis P.
Published:
Oxford University Press (OUP), 2010
Published in:
The Oncologist, 15 (2010) S1, Seite 49-57
Language:
English
DOI:
10.1634/theoncologist.2010-s1-49
ISSN:
1083-7159;
1549-490X
Origination:
Footnote:
Description:
This discussion highlights the linkage between the concept of economic value in cancer care and the incentives for innovation from a global perspective. The key point is that value is also dynamic, changing over the product life cycle.