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Addams, H. Lon; Allred, Anthony

Ethical Reputation, Not Fees Drive Auditor Selection At Inc. 500 Companies

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  • Media type: E-Article
  • Title: Ethical Reputation, Not Fees Drive Auditor Selection At Inc. 500 Companies
  • Contributor: Addams, H. Lon; Allred, Anthony
  • imprint: Clute Institute, 2011
  • Published in: Journal of Business & Economics Research (JBER)
  • Language: Not determined
  • DOI: 10.19030/jber.v3i3.2757
  • ISSN: 2157-8893; 1542-4448
  • Origination:
  • Footnote:
  • Description: <jats:p>&lt;p class="MsoNormal" style="text-align: justify; margin: 0in 0.5in 0pt;"&gt;&lt;span style="mso-bidi-font-size: 10.0pt;"&gt;&lt;span style="font-size: x-small;"&gt;&lt;span style="font-family: Times New Roman;"&gt;Acquiring a new client is an arduous task.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;Accordingly, losing an important client can be devastating to a firm and demoralizing to the accounting team assigned to the client, particularly if the client represents a significant portion of the firm&amp;rsquo;s revenue stream.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;This research study reflects the concern of CEOs that poor customer service can result in firing the present accounting firm. Besides completing the work required by the client, the accounting firm needs to build the perception of being a problem-solver and an initiator of ideas that markedly helps a client&amp;rsquo;s overall financial health and well-being.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;To do otherwise will result in the client putting its need for professional services &amp;ldquo;out to bid.&amp;rdquo;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;</jats:p>
  • Access State: Open Access