You can manage bookmarks using lists, please log in to your user account for this.
Media type:
E-Article
Title:
Diesel® Plays the Fool: Translating Performance in Fashion Ads
Contributor:
Siemens, Elena
Published:
University of Alberta Libraries, 2017
Published in:
TranscUlturAl: A Journal of Translation and Cultural Studies, 9 (2017) 1, Seite 125
Language:
Not determined
DOI:
10.21992/t97w6p
ISSN:
1920-0323
Origination:
Footnote:
Description:
<jats:p>This paper discusses the controversial “Be Stupid” advertising campaign by Diesel, recipient of the Grand Prix Lion at the Cannes International Advertising Festival (2010). Banned in some countries for its potentially negative impact on children, this campaign employs theatrical staging combined with provocative slogans, such as “Stupid Might Fail. Smart Doesn’t Even Try.” Illustrated with orginal images inspired by Diesel, the paper refers to prominent theorists and artists (from Derrida to Warhol) to consider the complex (and productive) relationship between translation and performance.</jats:p>