Media type: E-Article Title: Consumer Response to and Choice of Customized versus Standardized Systems Contributor: Bharadwaj, Neeraj; Naylor, Rebecca Walker; Ter Hofstede, Frenkel Published: Elsevier BV, 2009 Published in: SSRN Electronic Journal (2009) Language: English DOI: 10.2139/ssrn.1406865 ISSN: 1556-5068 Keywords: Pharmacology (medical) Origination: Footnote: