Media type: E-Article Title: The Impact of New Product Introduction on Plant Productivity in the North American Automotive Industry Contributor: Gopal, Anand; Goyal, Manu; Netessine, Serguei; Reindorp, Matthew Published: Elsevier BV, 2012 Published in: SSRN Electronic Journal (2012) Language: English DOI: 10.2139/ssrn.1750123 ISSN: 1556-5068 Keywords: Pharmacology (medical) Origination: Footnote: