Media type: E-Article Title: Should You Target Early Trend Propagators? Evidence from Twitter Contributor: Lambrecht, Anja; Tucker, Catherine; Wiertz, Caroline Published: Elsevier BV, 2014 Published in: SSRN Electronic Journal (2014) Language: English DOI: 10.2139/ssrn.2419743 ISSN: 1556-5068 Keywords: Pharmacology (medical) Origination: Footnote: