Media type: E-Article Title: Dynamics and Peer Effects of Brand Revenue in College Sports Contributor: Liu, Zhuping; Ter Hofstede, Frenkel; Duan, Jason A.; Mahajan, Vijay Published: Elsevier BV, 2015 Published in: SSRN Electronic Journal (2015) Language: English DOI: 10.2139/ssrn.2576918 ISSN: 1556-5068 Keywords: Pharmacology (medical) Origination: Footnote: