Media type: E-Article Title: Can and Should Value Based Pricing Be Applied to Molecular Diagnostics? Contributor: Garau, Martina; Towse, Adrian; Garrison, Louis; Housman, Laura; Ossa, Diego Published: Elsevier BV, 2012 Published in: SSRN Electronic Journal (2012) Language: English DOI: 10.2139/ssrn.2633990 ISSN: 1556-5068 Keywords: Pharmacology (medical) Origination: Footnote: