Media type: E-Article Title: Non-Market Strategy Research through the Lens of New Institutional Economics: An Integrative Review and Future Directions Contributor: Dorobantu, Sinziana; Kaul, Aseem; Zelner, Bennet A. Published: Elsevier BV, 2016 Published in: SSRN Electronic Journal (2016) Language: English DOI: 10.2139/ssrn.2798720 ISSN: 1556-5068 Keywords: Pharmacology (medical) Origination: Footnote: