Media type: E-Article Title: Globalization or Localization Strategy into Foreign Market Penetration: The Challenges Face by Home Country Manager to Make Wise Decision Contributor: Allah Pitchay, Anwar imprint: Elsevier BV, 2012 Published in: SSRN Electronic Journal Language: English DOI: 10.2139/ssrn.2017483 ISSN: 1556-5068 Keywords: Pharmacology (medical) Origination: Footnote: