Media type: E-Article Title: The Impact of Product Recall Communication on Brand Image, Brand Attitude and Perceived Product Quality Contributor: Kübler, Raoul V.; Albers, Sönke imprint: Elsevier BV, 2012 Published in: SSRN Electronic Journal Language: English DOI: 10.2139/ssrn.2060858 ISSN: 1556-5068 Keywords: Pharmacology (medical) Origination: Footnote: