• Media type: E-Article
  • Title: Does Paying for Online Product Reviews Pay off? The Effects of Monetary Incentives on Consumers’ Product Evaluations
  • Contributor: Stephen, Andrew T.; Bart, Yakov; Du Plessis, Christilene; Goncalves, Dilney
  • Published: Elsevier BV, 2012
  • Published in: SSRN Electronic Journal (2012)
  • Language: English
  • DOI: 10.2139/ssrn.2125526
  • ISSN: 1556-5068
  • Keywords: Pharmacology (medical)
  • Origination:
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