Media type: E-Article Title: The Role of Value Congruity and Consumer Brand Identification toward Development of Brand Commitment and Positive Word of Mouth Contributor: Larasati, Yohana; Hananto, Arga Published: Elsevier BV, 2012 Published in: SSRN Electronic Journal (2012) Language: English DOI: 10.2139/ssrn.2200313 ISSN: 1556-5068 Keywords: Pharmacology (medical) Origination: Footnote: