• Media type: E-Article
  • Title: The Impact of Coalition Loyalty Program Evolution on Member Purchases and Redemptions
  • Contributor: Taylor, Wayne; Dong, Xiaojing
  • Published: Elsevier BV, 2019
  • Published in: SSRN Electronic Journal (2019)
  • Language: English
  • DOI: 10.2139/ssrn.3505587
  • ISSN: 1556-5068
  • Keywords: Pharmacology (medical)
  • Origination:
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