Media type: E-Article Title: Branding Vertical Product Line Extensions Contributor: Jungbauer, Thomas; Schmid, Christian Published: Elsevier BV, 2020 Published in: SSRN Electronic Journal (2020) Language: English DOI: 10.2139/ssrn.3713928 ISSN: 1556-5068 Keywords: Pharmacology (medical) Origination: Footnote: